BRANDING MASTERY - Build a Complete Brand Without a Designer

Instructor

King Ezekiel Academy

2h 58m

14 lessons

In this course, we take you behind the scenes of creating a world-class sports brand from the ground up. We begin by uncovering the core brand story—its inspiration, purpose, audience, and the performance-driven mission behind SPORTMAX. From there, we shape the brand’s identity through values, personality, tone, and positioning in the competitive sportswear market. You’ll learn how we crafted the logo concept, chose colors that reflect power and intensity, and selected fonts that communicate strength and clarity. We then transform these elements into a complete brand guideline, defining visuals, messaging, and usage rules with precision. By the end, you’ll understand how a brand evolves from a simple idea into a fully structured identity that’s ready for global impact. This is the blueprint for building a premium brand—from story to strategy to design execution.